User experience (UX) is more than what your clients see when they interact with your website; UX truly encompasses their entire experience. It factors in what happens before and after they come to your site, how long your site takes to load, and how well it’s optimized for all platforms (phone, tablet, etc.). Although your website might look beautiful, it doesn’t guarantee a positive user experience. UX is design, but it’s also how it’s married together with content, user interaction, and functionality. It’s the total picture.